Garage Stories first physical space — a studio for creatives and technologists to create and connect.
Garage Stories was born in 2016 in Palo Alto — at Startup Embassy’s garage in the heart of Silicon Valley — as a nomadic innovation lab. For a decade, we built programs across industries and cities.
In 2026, we opened our first permanent Garage by the beach in Barcelona, a physical lab for Garage Stories experiments that invites creatives and technologist to push the boundaries of the unknown.
Where it all started
Startup Embassy, Palo Alto, Sillicon Valley
Designed for Creatives & Technologists
Honoring our original mission of bridging Hollywood and Silicon Valley, the Garage is a tactile R&D lab. It is a playground for those working across media, immersive realities, and creative AI to pressure-test new tech and radical mindsets through active play.
Why Creatives and Technologists?
We believe that a lab fueled by human passion is the most powerful research environment in the world, and this is where the creative sector brings a unique vantage point. When you equip people passionate about exploration with the best tools, you push the boundaries of the unknown in ways a corporate boardroom never could.
Open Doors Day > Every last Friday of the month
Starting March 2026, you can join us at the Garage every last Friday of the month between 9 to 3pm.
Once a month, we open the doors of our Barcelona lab to spark idea exchange and strategic collaboration between creators, tech profiles, and companies. The Open Doors Day is designed for our community to explore the studio, present projects in progress, and enjoy a morning of work within an innovation ecosystem. This is not a conventional coworking service; it is a high-value touchpoint for connecting creative talent with the business world.
Access: Free (Limited capacity, subject to confirmation).
What to bring: Your workstation and a collaborative mindset.
Purpose: To accelerate Barcelona’s emerging storytelling ecosystem and generate authentic synergies.
Free coffee and tea.
Fast internet.
Right by the beach!
How it works
Starting April 1st, our Garage will be open Tuesday and Thursday from 10 to 19.
Honoring Garage Stories first mission, bringing together Hollywood and Silicon Valley, the Garage is designed to be a playground for anyone working in media, technology, gaming, entertainment, immersive realities, creative AI, etc! Our goal is to curate a community of like-minded people who can benefit from meeting and learning from each other.
Intentionally small, the Garage can fit up to 12 people at the same time around 2 large tables to keep and intimate and focused atmosphere.
Free coffee and tea.
Become a founding member. Apply now to join and get a free trial day. Spots are limited.
Fast internet.
Flexible desk.
Right by the beach!
Try before you join!
You can try one of our events for 5 euros! If you join as a member in the next 7 days, the price of your ticket will be credited toward your membership.
> Are you a tech company?
Some former partners:
We are always looking for new tech companies to partner with— we exchange tech for use cases and insights!
If you are a tech company get in touch here!
> 1. Monthly Challenges
Each month we explore a different creative muscle — from CURIOSITY (January 2026) to FAILURE (February 2026) or IDENTITY (March 2026).
Challenges unfold in a 4-week arc with tasks, prompts and tips.
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Week 1: Observe & collect sparks
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Week 2: Turn insights into ideas
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Week 3: Prototype & play
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Week 4: Shape & share
You decide how deep to go — each challenge can be as light or as demanding as the time you have. Daily prompts and weekly tasks keep you moving without pressure.
At our monhtly SPARK NIGHTS (normally the last Wednesday of every month between 7:00 to 9pm), you’re welcome to present your creation in a lightning talk — or just come to watch, connect, and get inspired.
> 2. Personalized pathways
We have designed 8 personalized pathways to help you reconnect with yourself, your creative spark and, eventually, dare to share your passion with the world.
With our onboarding questionnaire, you will unlock a personalized creative pathway — a guided journey through the four stages of creativity (Inspiration → Ideation → Playing → Sharing). Over 10 sessions, you’ll build habits, grow confidence, and discover your voice.
> Calendar
Check our calendar of events and classes below. Some events require a membership, starting at 15 euros/ month to attend. You can also try one of our events for 5 euros (just book any event below)! If you join as a member in the next 7 days, the price of your ticket will be credited toward your membership.
> Calendar
Check our calendar of events and classes below. Some events require a membership, starting at 15 euros/ month to attend. You can also try one of our events for 5 euros (just book any event below)! If you join as a member in the next 7 days, the price of your ticket will be credited toward your membership.
PARTNERSHIPS & CREATIVE ACTIVATIONS
Looking to host a bespoke workshop or bring a team to experiment in our lab? Reach out for custom partnership opportunities. >> hello (a) garagestories.org << We look forward to hearing from you!
Innovation with Soul
This isn’t a typical research lab where things are built just because they can be.
At Garage Stories, we don’t just ask how to build the future; we get into the ethical heartbeat of why we’re building it. We make space for the human questions, ensuring the tech we create actually has a purpose and a positive place in the world.
