The only way to predict the future, is to co-create it. What future do you want to live in?
Traditional innovation focuses on problem solving as defined by industry and market opportunities. As important as it is, we believe it is essential to foresee the positive and negative consequences new technologies, products and media have on contemporary culture. We have the power to shape the future, and we want to make use of it.
JR, Brooklyn Museum
step 1: set you vision to innovate with a purpose
The first step of our process is to define the direction of our compass towards our desired future. It attains a sense of responsibility and also helps keep coherence through all the process.
step 2: LISTEN to the present and the past
Use all your senses to understand the context, past and present; of the challenge/ opportunity you are working with. You are building ground for real impact by doing so.
step 3: CONNECT
Sometimes the greatest innovations come from being able to connect needs. Make it relevant, not extravagant.
step 4: DO
It's better done than perfect, therefore dare to try, to fail, to try again. Success only come after many failures and comebacks. We get into hands on really early on the process to be able to validate and iterate to turnover relevant ideas.
step 5: share
Bring them out the world! Find allies, partners, people whose eyes shine when they hear about your idea and your mission.
At the core of our methodology there's team work and collaboration amongst creatives from different profiles that come from radically different background and bring different points of view into the process. This is how we envision the "best future"; that one where all the futures cones intersect and all humans thrive.
tools & techniques
Given the diversity of our teams, we've developed several tools based on design thinking, design futures and creativity techniques to help multidisciplinary teams of strangers* find common ground, make the most of each other's skills and generate disruptive ideas that open doors to new worlds of possibilities.
Our techniques use differences senses, from embodiment experiences to more classical brainstorming sessions, to awake all the different intelligences in our body, mainly:
Body - Kinaesthetic; Bodily exercises to connect with oneself deepest needs, and others. They are really good to set up the right mood for effective collaboration.
Verbal - Linguistic; Individual and collective exercises to turn abstract ideas into words and concepts. Yes, we do use post-its, a good old classic, but hey, they work!
Visual - Spatial; Analogical exercises that involve drawing, shaping, destroying and doing things with our own hands (beyond typing on a keyboard). They help unlock creativity at initial stages of the process, but also at later stages to build prototypes and spatialise solutions.
Logical - Mathematical; When it comes to bringing ideas and concepts down to earth, we use several tools that help calculate and quantify the cost and impact of the ideas and establish KPI's.
We've recently designed our first board game to build impact into your stories.
Some of our tools are available to download and be used at no costs for creators to work on their projects. They all have Creative Commons license (CC BY-NC-ND) includes the following elements:
BY – Credit must be given to the creator
NC – Only noncommercial uses of the work are permitted
ND – No derivatives or adaptations of the work are permitted
This tools is designed to help you draft the big picture of your project: what-how-why you do; as well as who is your audience, your potential allies and your potential sources of income.
This tool is an adaptation of the business canvas tailored to projects/ stories aimed at generating real impact.
This tool is specific to VR projects, and its aimed at helping you understand and design the audience journey through your story: understanding your POI (points of interest), which CUES are necessary, etc.
get in touch
If you are interested in learning more about our methodology, get in touch!